Digital marketing refers to all the efforts a company makes to advertise its products and/or services online. In order to do this, businesses use channels to reach their target audience. These channels include search engines, social media, email, websites and many others. 

Website SEO is all about making your website easier to find for search engines such as Google and Bing. There are a number of tactics you can use to help boost your website’s chances of ranking on SERPs (search engine results pages). By using the right search terms in your website’s page content you can drastically boost your chances of ranking in SERPS. 

PPC (Pay per click) is one of the fastest and simplest ways to generate leads and drive customers directly to your website. Think of it as a way of buying visits to your company’s website. A small fee is charged for your ad when it’s clicked on.

PPC enables you to place ads on platforms such as Google search results pages and Google partner websites. These partner websites have page ads that refresh and display content that will specifically target users. 

PPC ads need to feature a simple message that catches the reader’s eye and encourages them to click. With a well-executed PPC campaign, your page ads will generate quality leads and drive the right type of customer to your website. 

Google AdWords is a pay-per-click online advertising platform that enables you to display ads on Google’s search engine results pages. The amount you pay for these advertisements is based on which keywords you wish to target. More popular keywords will typically cost more than less popular ones. This platform runs on pay-per-click advertising so you only pay for the ads your customers click on. 

Web design is the term we use to describe the design of any website displayed on the internet. When it comes to designing a website, it’s not just about the colours, images, and text you see on the page. The user experience and customer journey are also taken into consideration. Every button, form, heading, and section of text has its own purpose. 

Social media marketing gives you the opportunity to reach millions of users every day. Publish engaging content about your brand, products, and services and you’ll be amazed at how easily the word can spread. Thanks to audience targeting options, you can reach the right people, at the right place, and at the right time. Speak to our social media marketing specialists here at Magnetiser and we can set up your social media campaign for success.